About six months to the release of the next generation, but the marketing war between Sony and Microsoft started long ago. So far, the Americans are winning, and financial analysts Michael Packer and Peter Moore are saying that Microsoft is ready to take the most drastic measures. Even if we have to sell the consoles at huge losses.
Michael Packer stated that the cost of the Playstation 5 should be around $500. Now Microsoft is waiting for the first step from its competitors to make gamers a better offer: Xbox Series X should cost less than $100. In addition, both corporations intend to sell the new generation of consoles at a loss: fresh iron is very expensive, and users are not accustomed to paying so much for game consoles. The other thing is that Microsoft can afford to sell equipment at a higher cost than Sony. And it’s going to take this opportunity.
Peter Moore, now CEO of the Liverpool Football Club, previously oversaw the marketing of the Xbox and Xbox 360, which is very close to Microsoft. Overall, Moore agrees with his colleague.
Both companies are going through the same phase. They ask themselves how much money they are willing to lose in the first 12-18 months since the console’s release. And what they’re going to do in the first, second and third cycles to realize at least 10 million consoles. Satya Nadella probably now thinks that with Xbox Series X the company can repeat the same trick that once did with the price of Xbox 360», – says Moore.
We remind that the release of the new generation of consoles should take place at the end of 2020. The difficulties in component production and logistics caused by the COVID-19 coronavirus pandemic may leave a mark on the launch of the devices. There’s probably a certain supply deficit, and there’s not enough console for everyone who wants it in high demand.
